About Us


Joni Jacobs
Commercial Law Specialist
Joni Loves...
Family and Friends
Dancing with Daughters
Joni has over 9 years experience in advising clients on corporate and commercial law matters. Joni’s practice covers all areas of corporate transactional work, including mergers and acquisitions (share and asset), shareholders agreements and articles of association, share buy-backs/allotments, investments, joint ventures, reorganisations and general corporate advisory work. Joni also has international experience in advising clients on commercial law, regulatory matters, competition law, consumer protection, privacy and data protection.

Joni supports a wide range of businesses from high turnover private companies to start ups, family run business, entrepreneurs and private individuals across a wide range of sectors and industries.

Having qualified as a lawyer in the Sydney office of the global law firm K&L Gates, she later joined the legal team at PricewaterhouseCoopers (PwC). After 9 years living in Australia, Joni and her family moved back to her home town of Worthing to be closer to family.

Joni joined the Corporate and Commercial department at ACUMEN BUSINESS LAW in early 2018, bringing with her a wealth of business law experience and masses of enthusiasm. Joni is very approachable and enjoys building positive relationships with clients. She prides herself in providing accessible, unpretentious and ‘straight talking’ legal advice and going above and beyond expectations.

Penina Shepherd
Founder, CEO & Commercial Solicitor
Chris Boakes
Director & Head of Company Commercial Department
Andrew Hiesley
Managing Director
Tom Creed
Head of Accounts
Daniel Richards
Operations Manager
Phil Thompson
Operations and Planning Consultant
Sally Mouhim
Commercial Solicitor Dispute Resolution
Nicole Humphreys
Head of Employment & Dispute Resolution Solicitor
Paula Lee
Commercial Property Chartered Legal Executive
Alvin Ittoo
Dispute Resolution Solicitor
Joni Jacobs
Commercial Law Specialist
Carolyne Hyde-Knight
Commercial Law Specialist
Benjamin Rose
James Sheath
Lee-Ann Connor
Marketing Manager
Neil Anderson
Financial Controller
Edward Pyner
Admin Assistant
Lauren Waller
Legal & Admin Assistant
Duncan Stenhouse
Legal & Admin Assistant
Maybe you
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What our clients say
"...we have used Acumen Business Law several times, not once have they failed to deliver the right result. Highly recommended."
Kevin Byrne | Checkatrade
"Its refreshing to have a new law firm on the scene which is challenging the more formal companies. I found Acumen very friendly, professional and thorough in my first dealings with them."
Nigel Pamplin | Prime Education
"...Acumen has proven to be an essential and trusted partner for the last 4 years. Through their advice, assistance and top quality work has consistently delivered excellent ROI..."
Robin Scott | Makemedia
"Tegen Ltd has used Penina’s services for a number of our businesses legal requirements. We thoroughly recommend the services and advice that she and her team provide."
Richard Smith | Tegen Ltd
"I have had need of Josh's and Acumen's services over the past couple of years, but fortunately I couldn't be in better hands. I couldn't give a stronger recommendation."
Jonathan Glendenning | Summer Rain Films Ltd
"I have used ACUMEN BUSINESS LAW on many occasions since switching to them. They’re a real breath of fresh air and they get the job done. I just wish I had come across them beforehand."
Joakim Roth | Light Foot LED
"We have used ACUMEN BUSINESS LAW and have been absolutely delighted with the level of understanding of our business that they have..."
Jon Clayson | Hunters Letting Limited

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